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Vaporised: The Biggest Transformation Is The One You Cannot See

The fastest growing segment of the global economy is utterly invisible. You cannot see it, and you cannot touch it, but you deal with it every time you use your smartphone. Traditional businesses are being vaporized, replaced by intangible digital information and software, at a blistering pace. The companies that understand this shift and can manage have been handsomely rewarded by investors: but the consequences for those who fail to understand dematerialization are swift and severe.

This presentation, from the award-winning author and Creative Director of Hybrid World Adelaide Robert Tercek, provides an exhilarating overview of the massive change underway as industrial companies are transformed into software firms. This transformation touches every aspect of the economy and it is now changing civic institutions, political discourse and social conventions.

Robert Tercek is the award-winning author of VAPORIZED: Solid Strategies for Success in a Dematerialized World. He is an expert in the design and launch of innovative digital media services. Tercek's 25-year career includes the launch of satellite and cable TV networks, the design of more than 100 games for computers, Internet and mobile phones, and the world's first mobile video services, as well as the largest-ever live online learning programs for Oprah Winfrey.

Tercek has co-founded five interactive media startups and has served in executive management at Sony Pictures, OWN: The Oprah Winfrey Network and MTV: Music Television. Today he provides strategic insight to major media companies including Turner Broadcasting, Interpublic Group, NBC Universal, Reed Exhibitions, Public Broadcasting Service, and NASPL. He serves as Chairman of the Creative Visions Foundation in Malibu, California.

Recorded on July 25th at Braggs Lecture Theatre